Corporate coaching involves coaching towards organizational goals. Just as a football coach coaches a football team, a corporate coach coaches an organization, focusing on the corporate team and corporate vision, mission, values and strategy.
Results are measured against the performance requirements of the organization.
Corporate coaches combine basic coaching skills with an in-depth understanding of the language, dynamics, processes and culture of organizations – whether these are large companies, small businesses or the public sector.
Where does it fit in?
Corporate coaching can take place with individuals or groups. Face-to-face coaching can be supported by telephone or e-mail contact. Corporate coaches can work to a specific schedule or on a retainer, and provide long term support, or be brought in to accelerate change or a specific project.
When corporate coaching involves coaching a whole organization in one form or another, it usually requires initial survey work and can overlap into both executive and life coaching. Coaching can arise from a consultancy project or form part of a development program.
What are the benefits?
Organizations who incorporate coaching into their culture see sustainable improvements in key areas, including internal and external communications, productivity, employee attitudes, and recruitment and retention of staff.
Gain more liquidity on stock and obtain higher share values
Raise debt or equity
Inspire and motivate your employees or brainstorm with ideas.
Break through personal, organizational and cultural barriers to success.
Develop bench strength to meet emerging needs.
Achieve superior business performance - especially during periods of organizational change.
Build a high-performing team.
Create an executive presence and leadership style.
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